adidas Originals Presents Respect The West

In 2012, adidas Originals launched their premier music and lifestyle event called, Respect The West in Los Angeles. Aiming to connect with the elusive multicultural millennial consumer, I worked with adidas Originals events marketing team to produce an immersive, live experience for event-goers. Knowing that adidas Originals' target demographic is the largest group to share their experience on social media, I created, designed and implemented live adidas branded content that interacted with the performing musicians and fans, including tantalizing motion graphics, stimulating lighting projections and stage design. To ensure Respect The West's interactive stage design was truly immersive, I designed a 3D-render of stage and directed production vendor with stage set up, LED Walls, Projections and HDTVs.