I'm back in Los Angeles and fully recovered from SXSW. I was out in Austin, Texas to handle live stage production for my job's showcase, Respect The West. This was my second time attending SXSW, and it was nonstop the whole time.
Once I landed, I took a taxi over to meet up with the rest of the Cashmere Agency team at AirBnB park. We produced an awesome event with AirBnB showcasing Snoop's Dogg House and the top west coast hip-hop producers.
Later that I night I ended up at a Media Temple’s party that was filled with Def Jam artiss. I was actually in line to get into the event and ended up meeting two peeps from Google who were able to get me +3 of my coworkers in. It was a packed event – I saw Pusha T, Method Man & RedMan, 2 Chainz, and Schoolboy Q. I never knew Media Temple, a web hosting provider, could throw such an massive party.
Respect The West was the next day. We had a super early load-in time with multiple production crews running around. I was handling the stage production which consisted of 8 x 55″ vertical displays + 4 LED light bars (You can check out more on my stage setup on my Behance). Though we had a couple of hiccups, we did manage to pull off another successful event that consisted of awesome guests and performances.
My last day in Austin was spent meeting with my buddy, Sam, that I used to work with at Apple 3 years ago. Sam currently works as an engineer at Mutual Mobile, a consulting firm that specializes in building mobile experiences. I was able to check out their office full of standings desks and thousands lines of code being written.
Austin was exciting, stressful, and of course, weird. Can’t wait to go back.